Promoting Consumer Engagement in Online Communities through Virtual Experience and Social Identity
نویسندگان
چکیده
منابع مشابه
Social Support and User Engagement in Online Health Communities
Online health communities (OHCs) have become a major source of social support for people with health problems. Members of OHCs interact online with those who face similar problems and are involved in different types of social supports, such as information support, emotional support and companionship. Using a case study of an OHC among breast cancer survivors, we first use machine learning techn...
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Virtual communities provide an important venue for knowledge sharing. Prior research has demonstrated that both system design factors, e.g., social presence, and social aspects of VC, e.g., social identity, are critical for encouraging knowledge contribution. However, we still lack a good understanding of how the system design and the social aspects of VC jointly influence members’ knowledge co...
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Since their emergence in 2005, Web 2.0 technologies have been advanced as potentially transformative in the area of education in general and foreign language learning in particular. Web 2.0 technologies are presenting new opportunities for developing diverse online learning environments and enhancing interactivity, participation and feedback between students, their peer groups and teachers. Thi...
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Virtual healthcare communities are incorporating social network features to motivate more participation. Using the lens of social identity theory, this study looks at how the social network structure of virtual healthcare communities influences participation via social identity. In specific, the effect of cognitive, emotional and evaluative components of social identity are investigated. Uncert...
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ژورنال
عنوان ژورنال: Sustainability
سال: 2020
ISSN: 2071-1050
DOI: 10.3390/su12030855